What makes our scented emotions absolutely unique
Natural Active Ingredients
For their positive impact on emotions
Semi-precious stones
For their beauty and positive energy
100% CLEAN
No PCM, Phtalates, CMR, UV filter, coloring agents
Responsible luxury
respectful- sustainable- meaningful
01
The Idea
With a career in luxury and beauty and having interviewed hundreds of women all over the world, Bénédicte Foucart, founder of Valeur Absolue, identified the need for a different approach to perfumery:
healthier, anchored in sustainable values, born of a differentiated and meaningful creativity.
Drawing on ancestral knowledge and partnering with aromachologists, lithotherapists, neuroscientists and exceptional perfumers, Bénédicte created the collection of Valeur Absolue elixirs of Wellbeing.
Her ambition: to transform the perfume gesture into a scented ritual, creating positive energy, so that each woman can draw on what she needs to serenely express her different facets, her “absolute self”.
Carefully selected natural ingredients, known for their positive virtues on human psychology, make Valeur Absolue the ultimate combination of fine perfumery and well-being.
Smell divine. Feel intensively well. Share the beauty of responsible luxury. Three promises held by Valeur Absolue.
02
The Philosophy of Creation
Valeur Absolue creates positive emotions and each of our products has been imagined to sublimate an essential emotion in women’s lives.
Our creations are inspired by secular knowledge used for the well-being of all:
- aromachology or the influence of natural scent on human psychology
- lithotherapy or the power of stones on our well-being
Our formulas are developed by the greatest French perfumers and use carefully selected raw materials.
These include essential oils and plants extracts with powerful olfactory power, such as Bergamot from Calabria, the absolute Rose of May, Jasmine or Tonka bean, Australian Sandalwood oil, Vetiver or Patchouli … pure treasures of nature in the service of our emotions.
Our creations also contain certain materials created in the laboratory whose safety has been tested and validated by many independent health authorities and which are selected only when they offer a better alternative for the protection of the planet or human health (less allergy , no animal sourcing, biodegradability).
None of our products contain CMR (carcinogenic-mutagenic-reprotoxic), PCM, chemical UV filters, phthalates, heavy metals, dyes, parabens.
Our products are assembled by hand in Grasse, in the South of France and each raw material is carefully traced in order to respect exceptional quality standards.
We have therefore sought in each of our products the best balance, in order to no longer have to choose between pleasure and well-being, and so that each woman can afford all at once, and in complete safety and serenity.
This is an approach that we revisit regularly depending on the evolution of formulation techniques, to be constantly right and closer to these desires.
Because Valeur Absolue aims to create more smiles in women’s lives.
03
The Stones
For thousands of years, we have used crystals in the creation of ornaments, in decoration, for healing and protection, in magic and religious ceremonies.
Their presence in our Valeur Absolue products is based on these same two traditions of use and gives them a role of:
- Adornment: Their natural beauty embodies our creative philosophy: the best is inside the product.
- Well-being: their color, their chemical composition and their energy state are used to transform the perfume into a real elixir of well-being.
There are indeed three main active principles of lithotherapy:
- Chromotherapy: vibratory waves, depending on the color of the stones, are different and therefore affect our emotions differently. Spend the day in a red or blue room and you will immediately feel the influence of the colors on your mood ..
- Oligotherapy: the stones diffuse in contact with the skin the trace elements and the minerals that compose them.
- The energy aspect: stones emit more or less energy. Indeed, all the molecules are assembled in atom within what is called a crystalline system. The energy of the stone, conditioned by its crystalline system, resonates with yours, conditioned by your state of being, allowing the harmonization of different physical, emotional and mental spheres.
To discover more on semi-precious stones, read this book: Crystal Bliss
04
The Idealists
Idealists: adjective and noun- Who obeys an ideal, who believes in absolute values of moral, social, intellectual, etc., to improve society or man (French Petit Larousse disctionnary).
At Valeur Absolue, the idealists are all people who believe in this beautiful project and who from his conception have accompanied it, from close or far away, and without whom it would not exist today.
These are the first customers who trusted us, the investors who took the risk with us, the suppliers who do the impossible every day, the perfumers who put their talent and their nose in the service of the brand, the sales team who open closed doors, the creatives that sublimate the products, and especially you, our consumer, who are loyal to our brand and who participate in creating a new way of wearing perfume and a more responsible luxury.
THANK YOU
Mark Dixon - CREATIVE DIRECTOR
Al Naclerio - ILLUSTRATOR
Joanna Gaffney - GRAPHIC ARTIST
Catherine Szelig - PARFUMEUR
Pierre Négrin - PARFUMEUR
Nathalie Feisthauer - PARFUMEUR
05
The Ambassadors
You are a businesswoman, an artist, a mother, a daughter, a sportswoman of high / low level, a musician, a student, a lover, a passionate, an entrepreneur, a contemplative, a cerebral … or all that together… and on top of that, you like our products because they correspond to your vision of beauty and luxury, they do you good and you adore their scents …
So contact us and become our ambassador. Join our absolute club and share this adventure with us.
Send us an email with the subject “Absolute Ambassador” at [email protected] and receive more information about this program
06
Responsible Luxury
Responsible luxury is a luxury that respects nature, humankind and the economy,
- It is a luxury that is tracing the raw materials and demanding a charter of shared values from our suppliers,
- It is a luxury that promotes local and sustainable supply,
- It is a luxury that is not tested on animals and is cruelty free,
- It is a luxury that limits the carbon footprint by offering fully recyclable components,
- It is a luxury that shares the successes with those who are worse off
- It is a luxury that prepares a better world for future generations.
- This is the luxury of Valeur Absolue.
